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  • 01 02 03 04

    Prophets make your fines disappear - or do they?


    The Road Traffic Infringement Agency (RTIA) may well have provoked the ire of some cultural and faith based groups, with the release of an advertising campaign that, at face value, seems to mock the practices and beliefs of these organizations.

    RTIA, the adjudication and traffic fines collections agency, through this campaign, takes a humorous stab at the widely reported shenanigans of bogus prophets and traditional healers, to drive home the key message of South Africans having to settle their outstanding traffic fines.

    In the campaign, ordinary citizens are depicted consulting mediums for supernatural intervention in an attempt to erase their traffic fines – a clear stab at the ‘miracles’ promised by some prophets (of doom).

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